Browsing by Subject Customer Relationship Management (CRM)
Showing results 1 to 2 of 2
| Issue Date | Title | Organization | Guide | Publisher | Author(s) |
|---|---|---|---|---|---|
| 2025 | Micro Segmentation in Pharmaceutical Marketing: Leveraginng Digital Behaviour in Hyper Personalised Brand Propositions | B-Black Belt Brand Builders | Peepliwal, Ashok | IIHMR University, Jaipur | Patel, Pushpraj |
| 2025 | The Role of Medical Business Associates in Building Doctor Trust and Boosting Product Adoption: Evidence from GSK Pharmaceuticals | GlaxoSmithKline (GSK) Pharmaceuticals Ltd. | Sharma, Rahul | IIHMR University, Jaipur | Patidar, Ramanuj |