Browsing by Subject Healthcare Communication

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Showing results 1 to 2 of 2
Issue DateTitleOrganizationGuidePublisherAuthor(s)
2025Beyond Disease Management: Creating Emotional Value Through H2h Marketing in Chronic Disease Medications - A Mixed Method Study Of Patient-Provider RelationshipsB-Black Belt Brand BuildersSharma, RahulIIHMR University, JaipurBhandari, Divyanshu
2025Humanizing Branded Generics: Transforming Commodity Perception Through Patient-Centered Marketing EcosystemsB-Black Belt Brand BuildersKumar, SaurabhIIHMR University, JaipurBingi, Shashank