Browsing by Subject Targeted Communication
Showing results 1 to 1 of 1
| Issue Date | Title | Organization | Guide | Publisher | Author(s) |
|---|---|---|---|---|---|
| 2025 | Micro Segmentation in Pharmaceutical Marketing: Leveraging Digital Behavioural Data for Hyper-Personalized Brand Propositions | B-Black Belt Brand Builders | Kumar, Saurabh | IIHMR University, Jaipur | Patil, Pratik |