Browsing by Author Karmore, Shefali Bharat

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Issue DateTitleOrganizationGuidePublisherAuthor(s)
2025Transforming Branded Generics into Power Brands: A Framework for Building Premium Positioning in Indian Price-Sensitive MarketB-Black Belt Brand BuildersMishra, Akshay KumarIIHMR University, JaipurKarmore, Shefali Bharat