Browsing by Author Madhekar, Shrinivas Pandurang

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Issue DateTitleOrganizationGuidePublisherAuthor(s)
2025Adaptive Brand Positioning in Complex Healthcare Markets: Building Multi-Dimensional Value Propositions for Different StakeholdersB-Black Belt Brand BuildersSharma, RahulIIHMR University, JaipurMadhekar, Shrinivas Pandurang