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http://localhost:8080/xmlui/handle/123456789/1672Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Sharma, Prateek | - |
| dc.date.accessioned | 2024-04-15T14:57:20Z | - |
| dc.date.available | 2024-04-15T14:57:20Z | - |
| dc.date.issued | 2016 | - |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/1672 | - |
| dc.language.iso | en_US | en_US |
| dc.subject | Pharmaceutical | en_US |
| dc.subject | OTC Segment | en_US |
| dc.subject | Customer Buying | en_US |
| dc.subject | Buying Behaviour | en_US |
| dc.subject | Brand Management | en_US |
| dc.title | Study of Factors Contributing to Customers Buying a Particular Brand of Digestive Products in OTC Segment | en_US |
| dc.type | Dissertation | en_US |
| dc.guide | Sharma, Rahul | en_US |
| dc.organizationname | IIHMR University, Jaipur | en_US |
| Appears in Collections: | 2016 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Prateek Sharma-dis.pdf | Dissertation Report | 2.36 MB | Adobe PDF | Preview PDFDownload |
| Prateek Sharma-int.pdf | Internship | 504.7 kB | Adobe PDF | Preview PDFDownload |
| Prateek Sharma-PPT.pdf | Presentation | 809.22 kB | Adobe PDF | Preview PDFDownload |
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