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http://localhost:8080/xmlui/handle/123456789/4778Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Verma, Shubham | - |
| dc.date.accessioned | 2025-10-03T14:27:26Z | - |
| dc.date.available | 2025-10-03T14:27:26Z | - |
| dc.date.issued | 2025 | - |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/4778 | - |
| dc.language.iso | en_US | en_US |
| dc.publisher | IIHMR University, Jaipur | en_US |
| dc.subject | H2H Marketing | en_US |
| dc.subject | Emotional Value | en_US |
| dc.subject | Chronic Disease Care | en_US |
| dc.subject | Pharmaceutical Marketing | en_US |
| dc.subject | Patient Engagement | en_US |
| dc.subject | India | en_US |
| dc.title | Beyond Disease Management: Creating Emotional Value Through H2h Marketing In Chronic Disease Medications - A Mixed Method Study of Patient-Provider Relationships | en_US |
| dc.type | Dissertation | en_US |
| dc.guide | Mishra, Akshay Kumar | en_US |
| dc.organizationname | B-Black Belt Brand Builders | en_US |
| Appears in Collections: | 2025 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Shubham Verma-D.pdf | Dissertation | 2.71 MB | Adobe PDF | Preview PDFDownload |
| Shubham Verma-I.pdf | Internship Report | 162.86 kB | Adobe PDF | Preview PDFDownload |
| Shubham Verma-P.pdf | Presentation | 685.55 kB | Adobe PDF | Preview PDFDownload |
| Shubham Verma-S.pdf | Synopsis | 154.56 kB | Adobe PDF | Preview PDFDownload |
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