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http://localhost:8080/xmlui/handle/123456789/4779Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Shukla, Shruti | - |
| dc.date.accessioned | 2025-10-03T14:37:46Z | - |
| dc.date.available | 2025-10-03T14:37:46Z | - |
| dc.date.issued | 2025 | - |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/4779 | - |
| dc.language.iso | en_US | en_US |
| dc.publisher | IIHMR University, Jaipur | en_US |
| dc.subject | Biosimilars | en_US |
| dc.subject | Digital Health | en_US |
| dc.subject | Personlized Healthcare | en_US |
| dc.subject | HCPs | en_US |
| dc.subject | AI | en_US |
| dc.title | Patient-Centric Marketing Strategies: Building Brand Trust and Preference for Biosimilars Through Digital Health Ecosystems | en_US |
| dc.type | Dissertation | en_US |
| dc.guide | Mishra, Akshay Kumar | en_US |
| dc.organizationname | B – Black Belt Brand Builders | en_US |
| Appears in Collections: | 2025 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Shruti Shukla-D.pdf | Dissertation | 1.21 MB | Adobe PDF | Preview PDFDownload |
| Shruti Shukla-I.pdf | Internship Report | 113.34 kB | Adobe PDF | Preview PDFDownload |
| Shruti Shukla-P.pdf | Presentation | 463.66 kB | Adobe PDF | Preview PDFDownload |
| Shruti Shukla-S.pdf | Synopsis | 129.33 kB | Adobe PDF | Preview PDFDownload |
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