Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/4792
Title: Humanizing Branded Generics: Transforming Commodity Perceptions Through Patient-Centred Marketing Ecosystems
Authors: Patidar, Sakshi
Keywords: Branded Generics
Patient-Focused Marketing
Healthcare Ecosystems
Humanized Branding
Issue Date: 2025
Publisher: IIHMR University, Jaipur
URI: http://localhost:8080/xmlui/handle/123456789/4792
Appears in Collections:2025

Files in This Item:
File Description SizeFormat 
Sakshi Patidar-D.pdfDissertation1.9 MBAdobe PDF Preview PDFDownload
Sakshi Patidar-I.pdfInternship Report158.36 kBAdobe PDF Preview PDFDownload
Sakshi Patidar-P.pdfPresentation357.21 kBAdobe PDF Preview PDFDownload
Sakshi Patidar-S.pdfSynopsis202.74 kBAdobe PDF Preview PDFDownload


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