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http://localhost:8080/xmlui/handle/123456789/4803Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Patel, Pushpraj | - |
| dc.date.accessioned | 2025-10-06T10:20:04Z | - |
| dc.date.available | 2025-10-06T10:20:04Z | - |
| dc.date.issued | 2025 | - |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/4803 | - |
| dc.language.iso | en_US | en_US |
| dc.publisher | IIHMR University, Jaipur | en_US |
| dc.subject | Micro-Segmentation | en_US |
| dc.subject | Hyper-Personalisation | en_US |
| dc.subject | Digital behavioural Data | en_US |
| dc.subject | AI and Machine Learning (ML) | en_US |
| dc.subject | Pharmaceutical Marketing | en_US |
| dc.subject | Customer Relationship Management (CRM) | en_US |
| dc.subject | Predictive and Prescriptive Analytics | en_US |
| dc.title | Micro Segmentation in Pharmaceutical Marketing: Leveraginng Digital Behaviour in Hyper Personalised Brand Propositions | en_US |
| dc.type | Dissertation | en_US |
| dc.guide | Peepliwal, Ashok | en_US |
| dc.organizationname | B-Black Belt Brand Builders | en_US |
| Appears in Collections: | 2025 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Pushpraj Patel-D.pdf | Dissertation | 2.28 MB | Adobe PDF | Preview PDFDownload |
| Pushpraj Patel-I.pdf | Internship Report | 173.5 kB | Adobe PDF | Preview PDFDownload |
| Pushpraj Patel-P.pdf | Presentation | 1.12 MB | Adobe PDF | Preview PDFDownload |
| Pushpraj Patel-S.pdf | Synopsis | 275.43 kB | Adobe PDF | Preview PDFDownload |
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