Please use this identifier to cite or link to this item:
http://localhost:8080/xmlui/handle/123456789/4803| Title: | Micro Segmentation in Pharmaceutical Marketing: Leveraginng Digital Behaviour in Hyper Personalised Brand Propositions |
| Authors: | Patel, Pushpraj |
| Keywords: | Micro-Segmentation Hyper-Personalisation Digital behavioural Data AI and Machine Learning (ML) Pharmaceutical Marketing Customer Relationship Management (CRM) Predictive and Prescriptive Analytics |
| Issue Date: | 2025 |
| Publisher: | IIHMR University, Jaipur |
| URI: | http://localhost:8080/xmlui/handle/123456789/4803 |
| Appears in Collections: | 2025 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Pushpraj Patel-D.pdf | Dissertation | 2.28 MB | Adobe PDF | Preview PDFDownload |
| Pushpraj Patel-I.pdf | Internship Report | 173.5 kB | Adobe PDF | Preview PDFDownload |
| Pushpraj Patel-P.pdf | Presentation | 1.12 MB | Adobe PDF | Preview PDFDownload |
| Pushpraj Patel-S.pdf | Synopsis | 275.43 kB | Adobe PDF | Preview PDFDownload |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.