Please use this identifier to cite or link to this item:
http://localhost:8080/xmlui/handle/123456789/4805| Title: | Humanizing Branded Generics: Transforming Commodity Perceptions Through Patient-Centered Marketing Ecosystems |
| Authors: | Nandi, Priya |
| Keywords: | Branded Generics Consumer Perception Patient-Centered Marketing Trust Pharmaceutical Branding HCP Interviews |
| Issue Date: | 2025 |
| Publisher: | IIHMR University, Jaipur |
| URI: | http://localhost:8080/xmlui/handle/123456789/4805 |
| Appears in Collections: | 2025 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Priya Nandi-D.pdf | Dissertation | 2.62 MB | Adobe PDF | Preview PDFDownload |
| Priya Nandi-I.pdf | Internship Report | 158.46 kB | Adobe PDF | Preview PDFDownload |
| Priya Nandi-P.pdf | Presentation | 663.09 kB | Adobe PDF | Preview PDFDownload |
| Priya Nandi-S.pdf | Synopsis | 206.12 kB | Adobe PDF | Preview PDFDownload |
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