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http://localhost:8080/xmlui/handle/123456789/4805Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Nandi, Priya | - |
| dc.date.accessioned | 2025-10-06T10:27:42Z | - |
| dc.date.available | 2025-10-06T10:27:42Z | - |
| dc.date.issued | 2025 | - |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/4805 | - |
| dc.language.iso | en_US | en_US |
| dc.publisher | IIHMR University, Jaipur | en_US |
| dc.subject | Branded Generics | en_US |
| dc.subject | Consumer Perception | en_US |
| dc.subject | Patient-Centered Marketing | en_US |
| dc.subject | Trust | en_US |
| dc.subject | Pharmaceutical Branding | en_US |
| dc.subject | HCP Interviews | en_US |
| dc.title | Humanizing Branded Generics: Transforming Commodity Perceptions Through Patient-Centered Marketing Ecosystems | en_US |
| dc.type | Dissertation | en_US |
| dc.guide | Kumar, Saurabh | en_US |
| dc.organizationname | B-Black Belt Brand Builders | en_US |
| Appears in Collections: | 2025 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Priya Nandi-D.pdf | Dissertation | 2.62 MB | Adobe PDF | Preview PDFDownload |
| Priya Nandi-I.pdf | Internship Report | 158.46 kB | Adobe PDF | Preview PDFDownload |
| Priya Nandi-P.pdf | Presentation | 663.09 kB | Adobe PDF | Preview PDFDownload |
| Priya Nandi-S.pdf | Synopsis | 206.12 kB | Adobe PDF | Preview PDFDownload |
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