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http://localhost:8080/xmlui/handle/123456789/4806| Title: | Micro Segmentation in Pharmaceutical Marketing: Leveraging Digital Behavioural Data for Hyper-Personalized Brand Propositions |
| Authors: | Patil, Pratik |
| Keywords: | Pharmaceutical Marketing Micro Segmentation Hyper-Personalization Digital Behavioural Data Physician Engagement Targeted Communication CRM Tools AI in Pharma Omnichannel Strategy. |
| Issue Date: | 2025 |
| Publisher: | IIHMR University, Jaipur |
| URI: | http://localhost:8080/xmlui/handle/123456789/4806 |
| Appears in Collections: | 2025 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Pratik Patil-D.pdf | Dissertation | 1.19 MB | Adobe PDF | Preview PDFDownload |
| Pratik Patil-I.pdf | Internship Report | 156.79 kB | Adobe PDF | Preview PDFDownload |
| Pratik Patil-P.pdf | Presentation | 477.58 kB | Adobe PDF | Preview PDFDownload |
| Pratik Patil-S.pdf | Synopsis | 234.33 kB | Adobe PDF | Preview PDFDownload |
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