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http://localhost:8080/xmlui/handle/123456789/4806Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Patil, Pratik | - |
| dc.date.accessioned | 2025-10-06T10:35:46Z | - |
| dc.date.available | 2025-10-06T10:35:46Z | - |
| dc.date.issued | 2025 | - |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/4806 | - |
| dc.language.iso | en_US | en_US |
| dc.publisher | IIHMR University, Jaipur | en_US |
| dc.subject | Pharmaceutical Marketing | en_US |
| dc.subject | Micro Segmentation | en_US |
| dc.subject | Hyper-Personalization | en_US |
| dc.subject | Digital Behavioural Data | en_US |
| dc.subject | Physician Engagement | en_US |
| dc.subject | Targeted Communication | en_US |
| dc.subject | CRM Tools | en_US |
| dc.subject | AI in Pharma | en_US |
| dc.subject | Omnichannel Strategy. | en_US |
| dc.title | Micro Segmentation in Pharmaceutical Marketing: Leveraging Digital Behavioural Data for Hyper-Personalized Brand Propositions | en_US |
| dc.type | Dissertation | en_US |
| dc.guide | Kumar, Saurabh | en_US |
| dc.organizationname | B-Black Belt Brand Builders | en_US |
| Appears in Collections: | 2025 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Pratik Patil-D.pdf | Dissertation | 1.19 MB | Adobe PDF | Preview PDFDownload |
| Pratik Patil-I.pdf | Internship Report | 156.79 kB | Adobe PDF | Preview PDFDownload |
| Pratik Patil-P.pdf | Presentation | 477.58 kB | Adobe PDF | Preview PDFDownload |
| Pratik Patil-S.pdf | Synopsis | 234.33 kB | Adobe PDF | Preview PDFDownload |
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