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http://localhost:8080/xmlui/handle/123456789/4807Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Ayush, Pranav | - |
| dc.date.accessioned | 2025-10-06T10:39:54Z | - |
| dc.date.available | 2025-10-06T10:39:54Z | - |
| dc.date.issued | 2025 | - |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/4807 | - |
| dc.language.iso | en_US | en_US |
| dc.publisher | IIHMR University, Jaipur | en_US |
| dc.subject | Branded Generics | en_US |
| dc.subject | Pharmaceutical Branding | en_US |
| dc.subject | Power Brands | en_US |
| dc.subject | Value-Based Positioning | en_US |
| dc.subject | Healthcare Marketing | en_US |
| dc.subject | Physician Engagement | en_US |
| dc.subject | Digital Health Strategy | en_US |
| dc.title | Transforming Branded Generics into Power Brands: A Framework for Building Premium Positioning in India's Price-Sensitive Markets | en_US |
| dc.type | Dissertation | en_US |
| dc.guide | Chowhan, Sudhinder Singh | en_US |
| dc.organizationname | B-Black Belt Brand Builders | en_US |
| Appears in Collections: | 2025 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Pranav Ayush-D.pdf | Dissertation | 1.76 MB | Adobe PDF | Preview PDFDownload |
| Pranav Ayush-I.pdf | Internship Report | 179.96 kB | Adobe PDF | Preview PDFDownload |
| Pranav Ayush-P.pdf | Presentation | 565.92 kB | Adobe PDF | Preview PDFDownload |
| Pranav Ayush-S.pdf | Synopsis | 57.75 kB | Adobe PDF | Preview PDFDownload |
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