Please use this identifier to cite or link to this item:
http://localhost:8080/xmlui/handle/123456789/4807| Title: | Transforming Branded Generics into Power Brands: A Framework for Building Premium Positioning in India's Price-Sensitive Markets |
| Authors: | Ayush, Pranav |
| Keywords: | Branded Generics Pharmaceutical Branding Power Brands Value-Based Positioning Healthcare Marketing Physician Engagement Digital Health Strategy |
| Issue Date: | 2025 |
| Publisher: | IIHMR University, Jaipur |
| URI: | http://localhost:8080/xmlui/handle/123456789/4807 |
| Appears in Collections: | 2025 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Pranav Ayush-D.pdf | Dissertation | 1.76 MB | Adobe PDF | Preview PDFDownload |
| Pranav Ayush-I.pdf | Internship Report | 179.96 kB | Adobe PDF | Preview PDFDownload |
| Pranav Ayush-P.pdf | Presentation | 565.92 kB | Adobe PDF | Preview PDFDownload |
| Pranav Ayush-S.pdf | Synopsis | 57.75 kB | Adobe PDF | Preview PDFDownload |
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