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http://localhost:8080/xmlui/handle/123456789/4821Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Soni, Naina | - |
| dc.date.accessioned | 2025-10-07T14:34:42Z | - |
| dc.date.available | 2025-10-07T14:34:42Z | - |
| dc.date.issued | 2025 | - |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/4821 | - |
| dc.language.iso | en_US | en_US |
| dc.publisher | IIHMR University, Jaipur | en_US |
| dc.subject | Branded Generics | en_US |
| dc.subject | Power Brands | en_US |
| dc.subject | Price-Sensitive Markets | en_US |
| dc.subject | Brand Strategy | en_US |
| dc.title | Transforming Branded Generics into Power Brands: A Framework for Building Premium Positioning in India's Price-Sensitive Markets | en_US |
| dc.type | Dissertation | en_US |
| dc.guide | Sharma, Rahul | en_US |
| dc.organizationname | B-Black Belt Brand Builders | en_US |
| Appears in Collections: | 2025 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Naina Soni-D.pdf | Dissertation | 1.09 MB | Adobe PDF | Preview PDFDownload |
| Naina Soni-I.pdf | Internship Report | 150.84 kB | Adobe PDF | Preview PDFDownload |
| Naina Soni-P.pdf | Presentation | 564.15 kB | Adobe PDF | Preview PDFDownload |
| Naina Soni-S.pdf | Synopsis | 145.56 kB | Adobe PDF | Preview PDFDownload |
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