Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/4826
Title: Value Co-Creation Through Healthcare Ecosystem Partnerships: A New Framework for Pharmaceutical Brand Positioning
Authors: Srivastava, Mayank
Keywords: Value co-creation
Brand Positioning
Healthcare Ecosystem
Pharmaceutical Marketing
Stakeholder Engagement
Digital Health
Patient-Centricity
Issue Date: 2025
Publisher: IIHMR University, Jaipur
URI: http://localhost:8080/xmlui/handle/123456789/4826
Appears in Collections:2025

Files in This Item:
File Description SizeFormat 
Mayank Srivastava-D.pdfDissertation2.07 MBAdobe PDF Preview PDFDownload
Mayank Srivastava-I.pdfInternship Report138.28 kBAdobe PDF Preview PDFDownload
Mayank Srivastava-P.pdfPresentation1.11 MBAdobe PDF Preview PDFDownload
Mayank Srivastava-S.pdfSynopsis170.46 kBAdobe PDF Preview PDFDownload


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