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http://localhost:8080/xmlui/handle/123456789/4826Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Srivastava, Mayank | - |
| dc.date.accessioned | 2025-10-07T15:36:19Z | - |
| dc.date.available | 2025-10-07T15:36:19Z | - |
| dc.date.issued | 2025 | - |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/4826 | - |
| dc.language.iso | en_US | en_US |
| dc.publisher | IIHMR University, Jaipur | en_US |
| dc.subject | Value co-creation | en_US |
| dc.subject | Brand Positioning | en_US |
| dc.subject | Healthcare Ecosystem | en_US |
| dc.subject | Pharmaceutical Marketing | en_US |
| dc.subject | Stakeholder Engagement | en_US |
| dc.subject | Digital Health | en_US |
| dc.subject | Patient-Centricity | en_US |
| dc.title | Value Co-Creation Through Healthcare Ecosystem Partnerships: A New Framework for Pharmaceutical Brand Positioning | en_US |
| dc.type | Dissertation | en_US |
| dc.guide | Mishra, Akshay Kumar | en_US |
| dc.organizationname | B-Black Belt Brand Builders | en_US |
| Appears in Collections: | 2025 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Mayank Srivastava-D.pdf | Dissertation | 2.07 MB | Adobe PDF | Preview PDFDownload |
| Mayank Srivastava-I.pdf | Internship Report | 138.28 kB | Adobe PDF | Preview PDFDownload |
| Mayank Srivastava-P.pdf | Presentation | 1.11 MB | Adobe PDF | Preview PDFDownload |
| Mayank Srivastava-S.pdf | Synopsis | 170.46 kB | Adobe PDF | Preview PDFDownload |
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