Please use this identifier to cite or link to this item:
http://localhost:8080/xmlui/handle/123456789/4826| Title: | Value Co-Creation Through Healthcare Ecosystem Partnerships: A New Framework for Pharmaceutical Brand Positioning |
| Authors: | Srivastava, Mayank |
| Keywords: | Value co-creation Brand Positioning Healthcare Ecosystem Pharmaceutical Marketing Stakeholder Engagement Digital Health Patient-Centricity |
| Issue Date: | 2025 |
| Publisher: | IIHMR University, Jaipur |
| URI: | http://localhost:8080/xmlui/handle/123456789/4826 |
| Appears in Collections: | 2025 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Mayank Srivastava-D.pdf | Dissertation | 2.07 MB | Adobe PDF | Preview PDFDownload |
| Mayank Srivastava-I.pdf | Internship Report | 138.28 kB | Adobe PDF | Preview PDFDownload |
| Mayank Srivastava-P.pdf | Presentation | 1.11 MB | Adobe PDF | Preview PDFDownload |
| Mayank Srivastava-S.pdf | Synopsis | 170.46 kB | Adobe PDF | Preview PDFDownload |
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