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http://localhost:8080/xmlui/handle/123456789/4832Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Madhekar, Shrinivas Pandurang | - |
| dc.date.accessioned | 2025-10-08T11:58:57Z | - |
| dc.date.available | 2025-10-08T11:58:57Z | - |
| dc.date.issued | 2025 | - |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/4832 | - |
| dc.language.iso | en_US | en_US |
| dc.publisher | IIHMR University, Jaipur | en_US |
| dc.subject | Healthcare Branding | en_US |
| dc.subject | Stakeholder Mapping | en_US |
| dc.subject | Adaptive Positioning | en_US |
| dc.subject | Brand Value | en_US |
| dc.subject | Patient-Centric Strategy | en_US |
| dc.subject | Brand Strategy | en_US |
| dc.subject | Marketing in Healthcare | en_US |
| dc.title | Adaptive Brand Positioning in Complex Healthcare Markets: Building Multi-Dimensional Value Propositions for Different Stakeholders | en_US |
| dc.type | Dissertation | en_US |
| dc.guide | Sharma, Rahul | en_US |
| dc.organizationname | B-Black Belt Brand Builders | en_US |
| Appears in Collections: | 2025 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Madhekar Shrinivas Pandurang-D.pdf | Dissertation | 1.53 MB | Adobe PDF | Preview PDFDownload |
| Madhekar Shrinivas Pandurang-I.pdf | Internship Report | 40.81 kB | Adobe PDF | Preview PDFDownload |
| Madhekar Shrinivas Pandurang-P.pdf | Presentation | 500.07 kB | Adobe PDF | Preview PDFDownload |
| Madhekar Shrinivas Pandurang-S.pdf | Synopsis | 104.58 kB | Adobe PDF | Preview PDFDownload |
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