Please use this identifier to cite or link to this item:
http://localhost:8080/xmlui/handle/123456789/4832| Title: | Adaptive Brand Positioning in Complex Healthcare Markets: Building Multi-Dimensional Value Propositions for Different Stakeholders |
| Authors: | Madhekar, Shrinivas Pandurang |
| Keywords: | Healthcare Branding Stakeholder Mapping Adaptive Positioning Brand Value Patient-Centric Strategy Brand Strategy Marketing in Healthcare |
| Issue Date: | 2025 |
| Publisher: | IIHMR University, Jaipur |
| URI: | http://localhost:8080/xmlui/handle/123456789/4832 |
| Appears in Collections: | 2025 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Madhekar Shrinivas Pandurang-D.pdf | Dissertation | 1.53 MB | Adobe PDF | Preview PDFDownload |
| Madhekar Shrinivas Pandurang-I.pdf | Internship Report | 40.81 kB | Adobe PDF | Preview PDFDownload |
| Madhekar Shrinivas Pandurang-P.pdf | Presentation | 500.07 kB | Adobe PDF | Preview PDFDownload |
| Madhekar Shrinivas Pandurang-S.pdf | Synopsis | 104.58 kB | Adobe PDF | Preview PDFDownload |
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