Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/4848
Title: Beyond Disease Management: Creating Emotional Value Through H2H Marketing in Chronic Disease Medications- A Mixed Method Study of Patient-Provider Relationships
Authors: Bansal, Harsh
Keywords: Human-to-Human (H2H) Marketing
Emotional Value
Chronic Disease Management
Patient-Centric Care
Medication Adherence
Patient-Provider Relationship
Empathy in Healthcare
Mixed Method Research
Trust in Healthcare Communication
Emotional Engagement
Healthcare Marketing
Relational Continuity
Patient Experience
Issue Date: 2025
Publisher: IIHMR University, Jaipur
URI: http://localhost:8080/xmlui/handle/123456789/4848
Appears in Collections:2025

Files in This Item:
File Description SizeFormat 
Harsh Bansal-D.pdfDissertation2.26 MBAdobe PDF Preview PDFDownload
Harsh Bansal-I.pdfInternship Report167.07 kBAdobe PDF Preview PDFDownload
Harsh Bansal-P.pdfPresentation419.76 kBAdobe PDF Preview PDFDownload
Harsh Bansal-S.pdfSynopsis213.92 kBAdobe PDF Preview PDFDownload


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