Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/4857
Title: Beyond Disease Management: Creating Emotional Value Through H2h Marketing in Chronic Disease Medications - A Mixed Method Study Of Patient-Provider Relationships
Authors: Bhandari, Divyanshu
Keywords: Chronic Disease
Emotional Value
Human-to-Human (H2H) Marketing
Patient Engagement
Pharmaceutical Branding
Empathy
Healthcare Communication
Trust
Patient Loyalty
Issue Date: 2025
Publisher: IIHMR University, Jaipur
URI: http://localhost:8080/xmlui/handle/123456789/4857
Appears in Collections:2025

Files in This Item:
File Description SizeFormat 
Divyanshu Bhandari-D.pdfDissertation1.8 MBAdobe PDF Preview PDFDownload
Divyanshu Bhandari-I.pdfInternship Report319.42 kBAdobe PDF Preview PDFDownload
Divyanshu Bhandari-P.pdfPresentation1.03 MBAdobe PDF Preview PDFDownload
Divyanshu Bhandari-S.pdfSynopsis169.63 kBAdobe PDF Preview PDFDownload


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