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http://localhost:8080/xmlui/handle/123456789/4857Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Bhandari, Divyanshu | - |
| dc.date.accessioned | 2025-10-09T10:58:52Z | - |
| dc.date.available | 2025-10-09T10:58:52Z | - |
| dc.date.issued | 2025 | - |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/4857 | - |
| dc.language.iso | en_US | en_US |
| dc.publisher | IIHMR University, Jaipur | en_US |
| dc.subject | Chronic Disease | en_US |
| dc.subject | Emotional Value | en_US |
| dc.subject | Human-to-Human (H2H) Marketing | en_US |
| dc.subject | Patient Engagement | en_US |
| dc.subject | Pharmaceutical Branding | en_US |
| dc.subject | Empathy | en_US |
| dc.subject | Healthcare Communication | en_US |
| dc.subject | Trust | en_US |
| dc.subject | Patient Loyalty | en_US |
| dc.title | Beyond Disease Management: Creating Emotional Value Through H2h Marketing in Chronic Disease Medications - A Mixed Method Study Of Patient-Provider Relationships | en_US |
| dc.type | Dissertation | en_US |
| dc.guide | Sharma, Rahul | en_US |
| dc.organizationname | B-Black Belt Brand Builders | en_US |
| Appears in Collections: | 2025 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Divyanshu Bhandari-D.pdf | Dissertation | 1.8 MB | Adobe PDF | Preview PDFDownload |
| Divyanshu Bhandari-I.pdf | Internship Report | 319.42 kB | Adobe PDF | Preview PDFDownload |
| Divyanshu Bhandari-P.pdf | Presentation | 1.03 MB | Adobe PDF | Preview PDFDownload |
| Divyanshu Bhandari-S.pdf | Synopsis | 169.63 kB | Adobe PDF | Preview PDFDownload |
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