Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/4864
Title: Humanizing Branded Generics: Transforming Commodity Perception Through Patient-Centered Marketing Ecosystems
Authors: Bingi, Shashank
Keywords: Branded Generics
Patient-Centered Marketing
Trust
Digital Engagement
Pharmaceutical Branding
Consumer Perception
Physician Endorsement
Healthcare Communication
Issue Date: 2025
Publisher: IIHMR University, Jaipur
URI: http://localhost:8080/xmlui/handle/123456789/4864
Appears in Collections:2025

Files in This Item:
File Description SizeFormat 
Bingi Shashank-D.pdfDissertation1.08 MBAdobe PDF Preview PDFDownload
Bingi Shashank-I.pdfInternship Report206.69 kBAdobe PDF Preview PDFDownload
Bingi Shashank-P.pdfPresentation968.5 kBAdobe PDF Preview PDFDownload
Bingi Shashank-S.pdfSynopsis275.62 kBAdobe PDF Preview PDFDownload


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