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http://localhost:8080/xmlui/handle/123456789/4868Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Gupta, Ashutosh Kumar | - |
| dc.date.accessioned | 2025-10-09T15:55:52Z | - |
| dc.date.available | 2025-10-09T15:55:52Z | - |
| dc.date.issued | 2025 | - |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/4868 | - |
| dc.language.iso | en_US | en_US |
| dc.publisher | IIHMR University, Jaipur | en_US |
| dc.subject | Human-to-Human Marketing | en_US |
| dc.subject | OTC Drugs | en_US |
| dc.subject | Consumer Trust | en_US |
| dc.subject | Social Media Engagement | en_US |
| dc.subject | Digital Pharmaceutical Strategy | en_US |
| dc.title | The Power of Conversations: Digital H2H Marketing Strategies for OTC Drugs in India | en_US |
| dc.type | Dissertation | en_US |
| dc.guide | Chowhan, Sudhinder Singh | en_US |
| dc.organizationname | IIHMR University, Jaipur | en_US |
| Appears in Collections: | 2025 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Ashutosh Kumar Gupta-D.pdf | Dissertation | 1.27 MB | Adobe PDF | Preview PDFDownload |
| Ashutosh Kumar Gupta-I.pdf | Internship Report | 173.59 kB | Adobe PDF | Preview PDFDownload |
| Ashutosh Kumar Gupta-P.pdf | Presentation | 873.93 kB | Adobe PDF | Preview PDFDownload |
| Ashutosh Kumar Gupta-S.pdf | Synopsis | 247.54 kB | Adobe PDF | Preview PDFDownload |
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