Please use this identifier to cite or link to this item:
http://localhost:8080/xmlui/handle/123456789/4868| Title: | The Power of Conversations: Digital H2H Marketing Strategies for OTC Drugs in India |
| Authors: | Gupta, Ashutosh Kumar |
| Keywords: | Human-to-Human Marketing OTC Drugs Consumer Trust Social Media Engagement Digital Pharmaceutical Strategy |
| Issue Date: | 2025 |
| Publisher: | IIHMR University, Jaipur |
| URI: | http://localhost:8080/xmlui/handle/123456789/4868 |
| Appears in Collections: | 2025 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Ashutosh Kumar Gupta-D.pdf | Dissertation | 1.27 MB | Adobe PDF | Preview PDFDownload |
| Ashutosh Kumar Gupta-I.pdf | Internship Report | 173.59 kB | Adobe PDF | Preview PDFDownload |
| Ashutosh Kumar Gupta-P.pdf | Presentation | 873.93 kB | Adobe PDF | Preview PDFDownload |
| Ashutosh Kumar Gupta-S.pdf | Synopsis | 247.54 kB | Adobe PDF | Preview PDFDownload |
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